Amami MCP docs

Reports and insights

Umami-style analytics includes more than a pageview counter. Amami keeps that reporting foundation and adds AI workflows that explain what the reports mean.

Reports Amami can reason about

Depending on the enabled API surface and your collected data, Amami can help inspect:

  • Traffic trends by date range.
  • Top pages and referrers.
  • Event performance and conversion actions.
  • Funnel steps and drop-off points.
  • User journeys across pages or events.
  • Retention patterns.
  • Attribution and UTM campaign performance.
  • Revenue-related events when configured.
  • Web-vitals and performance signals when available.
  • Realtime visitor activity.

Report types

Common report patterns include:

  • Overview report: a concise snapshot of traffic and change.
  • Funnel report: step-by-step conversion and drop-off.
  • Journey report: how users move across pages or events.
  • Retention report: whether visitors or users return.
  • UTM report: campaign performance by source, medium, and campaign.
  • Attribution report: which channels assisted or completed conversion.
  • Revenue report: purchase or upgrade events when configured.

From report to recommendation

The important difference is the last mile. A dashboard can show a drop. Amami MCP lets the assistant investigate why it happened and propose a next action.

Ask:

Find the biggest traffic change in the last 14 days, identify the likely source, and recommend what I should change next.

Useful output should include:

  • The metric that changed.
  • The time period used.
  • The page, source, event, or campaign responsible.
  • The evidence from Amami tool results.
  • A concrete recommendation.
  • What to measure after making the change.

Segments and comparisons

Good analysis usually compares groups:

  • New vs returning visitors.
  • Mobile vs desktop.
  • GitHub vs search vs social traffic.
  • Docs readers vs pricing visitors.
  • Campaign traffic vs organic traffic.
  • Visitors who clicked signup vs visitors who did not.

Ask:

Compare docs traffic with landing page traffic. Which segment is more likely to reach signup, and what should I change?

Growth workflows

Use Amami for recurring growth loops:

  • Weekly traffic diagnosis.
  • Launch source review.
  • Landing page improvement.
  • Docs-to-signup funnel analysis.
  • Event instrumentation review.
  • Campaign UTM comparison.
  • Realtime launch monitoring.

The goal is to make analytics actionable inside the same AI workflow where you build, ship, and revise the site.

Ask for a report

Generate a weekly report for this website. Include top pages, sources, conversion events, anomalies, and three prioritized recommendations.

For report templates and audience-specific formats, read AI reports.