Amami MCP docs

AI reports

AI reports convert analytics into a concise narrative for a team. The report should describe what changed, why it matters, and what to do next.

Report types

Daily report:

• Yesterday's visitors and pageviews.
• Top pages and sources.
• New anomalies.
• Conversion events.
• One action for today.

Weekly report:

• Week-over-week traffic comparison.
• Best and worst pages.
• Source quality comparison.
• Funnel or event movement.
• Recommendations for the next week.

Monthly report:

• Month-over-month growth.
• Channel mix.
• Content winners.
• Conversion quality.
• Strategic actions and experiments.

Launch report:

• First-hour and first-day traffic.
• Source breakdown.
• Realtime spikes.
• Signup, install, or activation events.
• Follow-up distribution plan.

Funnel report:

• Step-by-step conversion.
• Largest drop-off.
• Device and source differences.
• Missing instrumentation.
• Recommended experiment.

Report prompt

Generate a weekly growth report for this website. Include traffic change, top pages, top sources, conversion events, anomalies, and three prioritized actions. Use evidence from Amami tools.

Executive format

Use this when the audience needs decisions, not raw charts:

Create an executive summary. Keep it under 500 words. Include what changed, why it changed, business impact, risks, and the next three actions.

Product format

Create a product analytics report. Focus on activation, funnel drop-off, feature events, returning visitors, and missing tracking.

Marketing format

Create a marketing report. Focus on campaigns, UTM sources, top landing pages, content performance, signup intent, and distribution actions.

Good report standards

• It names the date range.
• It compares against a previous period.
• It separates facts from interpretation.
• It points to specific pages, sources, or events.
• It includes a measurement plan for each recommendation.
• It says when data is missing.