Amami MCP docs

By Amami Updated

Web analytics goals and conversion funnels

Pageviews tell you what people saw. Goals and funnels tell you whether the visit produced a useful outcome.

Use goals for business outcomes such as signup, install, checkout, demo request, documentation copy, or product activation. Use funnels when a conversion requires multiple steps.

Events vs goals

  • Event: a user action, such as Signup CTA click, Copy install command, or Plan selected.
  • Goal: an outcome you care about, such as completed signup, successful install, purchase, or high-intent lead.
  • Funnel: an ordered path of events or pages that should lead to a goal.

Good analytics usually starts with events, then promotes the important events into goals.

For the event payloads behind these goals, read Tracking and events. For live launch checks, read Realtime monitoring.

Common goal types

  • Destination: user reaches a page such as /welcome, /thank-you, or /checkout/success.
  • Event: user triggers a tracked event such as signup_completed.
  • Engagement: user stays longer than a threshold or views multiple pages.
  • Activation: user completes the first meaningful product action after signup.

For a developer tool or SaaS landing page, start with:

  • Signup CTA clicked.
  • Account created.
  • Tracking script copied.
  • Website connected.
  • First pageview received.
  • First event received.
  • Pricing CTA clicked.
  • Upgrade or checkout completed.

For a documentation-led product, also track:

  • Quickstart viewed.
  • Install command copied.
  • MCP config copied.
  • Troubleshooting section viewed.
  • Docs to dashboard click.

Funnel examples

Signup funnel:

  • Landing page viewed.
  • Signup CTA clicked.
  • Registration started.
  • Account created.
  • Website connected.

Activation funnel:

  • Account created.
  • Website created.
  • Tracking script installed.
  • First pageview received.
  • First growth question asked.

Paid conversion funnel:

  • Pricing page viewed.
  • Plan selected.
  • Checkout started.
  • Checkout completed.
  • First paid report or AI workflow used.

Ask AI to inspect the funnel

Analyze the signup funnel for the last 14 days. Find the step with the largest drop-off, compare mobile and desktop, and recommend one tracking event I should add next.
Compare visitors who copied the MCP config with visitors who only read the docs. Which group is more likely to reach signup?

Naming rules

  • Use stable event names, not UI text that changes every week.
  • Keep names readable: signup_cta_click, install_command_copy, website_connected.
  • Use properties for details: plan, source, page, campaign, placement.
  • Keep personally identifying information out of event names and properties.

AI-assisted goal review

Ask Amami to review your event list:

Review my current events and goals. Tell me which business outcomes are missing, which events are duplicated, and what I should track before the next launch.